Live shows
Watch sellers present products as they answer questions in real time.
Live marketplace
Shopping happens live.
Discover products, join auctions, shop in real time, and support the sellers you love.
Live commerce
More than shopping. It’s live.
Auctions
Join fast-moving bids when a seller opens an auction lot.
Buy now
Pick up eligible products directly from independent sellers.
Real-time interaction
Chat, react, and send support while the show is happening.
Discovery
Find your next favorite thing.
Fashion
Collectibles
Trading cards
Accessories
Toys
Curated goods
For buyers
Discover it live.
- Watch live product demos.
- Bid in real time.
- Buy directly from sellers.
- Track orders in Lumi.
For sellers
Turn your products into a show.
- Create your storefront.
- Go live.
- Run auctions.
- Build a community.
- Manage orders and earnings.
Coins & Gifts
Make every live more rewarding.
Use Lumi Coins to send gifts and support sellers during live shows.
- Buy Coins securely.
- Send gifts during live shows.
- Sellers earn from the support they receive.
How Lumi works
Discover, join live, buy or bid.
For buyers
- Discover
- Join live
- Buy or bid
For sellers
- List
- Go live
- Sell
Built for marketplace trust.
Independent sellers
Secure checkout
Order tracking
Marketplace support
Restricted and prohibited-item enforcement